Arriving at the mobile ecosystem, the 2 leading platforms have always been competing against each other concerning programs downloads and revenues. Since the last few quarters, the app store downloads and earnings numbers revealed a similar pattern. Google Play was ahead of iOS in relation to downloads while the latter handled an ample but diminishing lead over Google Play from the revenue segment. But, Q1 of 2015 witnessed iOS acquiring a significant lead over Google Play for revenue and Google Play staying on top in the download section.
According to latest reports from App Annie, the worldwide TutuApp downloads at Q1 2015 for Google Play was almost 70% higher than iOS app-store, which had been a growth from the 60% in Q3 2014. The emerging markets in the developing countries – Mexico, Turkey, Brazil and Indonesia, played a crucial part in supporting Google Play’s growth. The Android eco system has been highly benefitted with the first-time smart-phone consumer amounts in these markets attaining a huge growth.
To the contrary, Apple’s app store secured substantial worldwide revenue in this season’s first quarter. Q1 of 2015 shows i-OS app-store earnings being about 70% on Google Play, and also this has been a growth from approximately 60 percent in Q3 2014. Given to the huge boom in two center markets – U.S and China, Apple’s revenue has been successfully earning impressive figures.
On the other hand, the i-OS App Store’s global revenue in Q1 2015 was roughly 70% higher compared to Google Play, up from approximately 60 percent in Q3 2014. The sales performance of i-OS was endorsed by 2 of Apple’s core markets in China and the USA. In reality, i-OS’ success has been quantified as an outcome of this securing of more established markets. Here, it is worth mentioning that appstore’s worldwide revenue in Q2 2015 has been reportedly 70 percent higher than Google Play.
Going deeper into the analytics of cellular programs market, there are certain things that distinguish retailers and their performances from one another.
It is probably because Apple apparatus owners are far out of the high income collection and are always ready to invest more cash on the apps in comparison with ordinary Android consumer, which, Apple was successfully generating handsome revenues for the IOS Development Companies compared for their Android counterparts. The record breaking earnings of the newest iPhone 6 and 6 Plus at the U.S, together side the powerful sales figures from China and the ‘big five’ (Germany, UK, France, Italy and Spain) markets can be just a real manifestation of iOS’ powerful marketshare.
Android too includes its own collection of gadgets that are expensive, like the samsung-galaxy S6 Edge. Again many Android users worldwide lack a credit/debit card and also that company charging is usually unavailable.
Also, it’s important to mention that the absence of direct earnings revenue has led to the increased on more and more ad-supported programs within the Android stage. Market insights show, the notion that Android cannot pull in more money via the direct sales and/or in-app purchases, can advocate many smartphone app developers to opt for advertisement supported programs, without so much as trying for alternatives for their own Android apps. This is really where iOS certainly gets a plus, driving more revenue via the lead purchase mode and other succeeding in-app purchases from its own affluent user group.